Privacy Policy
This Privacy Policy outlines our unwavering commitment to protecting your personal information. It is designed to be clear, transparent, and comprehensive, ensuring you fully understand your rights and our obligations. By using our services, you agree to these legally binding terms.
Our Unwavering Commitment to Your Privacy
At Friendlovely Group, the protection of your personal information is a foundational principle of our business. This Privacy Policy details the rigorous, legally compliant standards we apply to the collection, use, disclosure, and security of your personal data when you interact with our websites or use our services across all business verticals, including SKV AgroFood, BharatTradeHub, ANVIKA, and Pratima Consulting.
This policy constitutes a legally binding agreement that governs all data processed through our digital platforms and during any related sales, marketing, or event-based interactions. By engaging with our services, you acknowledge and consent to the data practices described herein. We are committed to fostering a secure and transparent user experience and urge you to read this document carefully to fully understand your rights and our obligations.
Our Core Privacy Principles
To ensure full transparency and protect your fundamental rights, our privacy practices are built on six key pillars. These principles govern every aspect of how we handle your data—from collection to security—and reflect our unwavering commitment to earning and maintaining your trust while adhering to the highest legal standards.
We are committed to transparency in data collection. We collect only the necessary information required to deliver and improve our services, including personal details you provide (e.g., name, contact information) and data gathered automatically (e.g., IP address, browsing activity). All data collection is conducted lawfully and with your awareness.
Your personal data is used exclusively for legitimate, specified purposes, such as processing orders, providing customer support, and personalizing your experience. We do not use your information for unrelated activities and will only send marketing communications with your explicit, opt-in consent, ensuring full alignment with your expectations.
We implement robust, state-of-the-art security measures to protect your data from unauthorized access, alteration, or disclosure. Our protocols include end-to-end encryption, strict access controls, regular security audits, and compliance with industry standards to ensure your information is safeguarded at all times.
We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties without your explicit consent. This excludes trusted third-party partners who assist in our operations, all of whom are contractually obligated to maintain strict confidentiality and data protection standards.
We ensure that all data processing activities are lawful, fair, and transparent. Our legal basis for collecting and using your personal information is clearly defined, and we are committed to upholding your data protection rights under all applicable laws and regulations, including GDPR, CCPA, and others.
We strictly adhere to the principles of data minimization and purpose limitation. We only collect the data that is absolutely necessary for the intended purpose and do not process it in a manner that is incompatible with those purposes. Your data is used responsibly and retained only for as long as required.
Your Data Rights and Choices
We are committed to ensuring you have full, transparent, and actionable control over your personal information. Below, you will find details on how you can exercise your data rights and manage your privacy preferences. For any questions or to submit a request, please use the contact information provided.
- You have the right to request access to the personal information we hold about you and to receive a copy of that data.
- You can ask us to update, correct, or amend any inaccuracies in your information to ensure it remains current.
- You may request the deletion of your personal data, subject to our legal and contractual retention obligations.
- You have the right to opt out of marketing communications at any time through a clear and easily accessible process.
- We use essential cookies to operate our website and functional cookies to enhance your browsing experience by analyzing site traffic.
- Cookies help us remember your settings and preferences, allowing us to deliver personalized and relevant content.
- You have full control to manage, block, or delete cookies at any time through your browser’s settings.
- Please be aware that disabling certain cookies may impact the functionality and performance of our website.
- We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices or for other operational, legal, or regulatory reasons.
- Any updates will be posted on this page with a revised "Last Updated" date to ensure you are always informed.
- Your continued use of our services after any modifications constitutes your acceptance of the new terms.
- We encourage you to review this policy periodically to stay informed about how we are protecting your information.
- We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal and accounting requirements.
- Data is securely stored and protected with advanced security protocols to prevent unauthorized access or breaches.
- Upon the expiration of the retention period, your data is securely and permanently deleted from our systems.
- You may request information about our data retention periods for different categories of personal data at any time.
Have Questions?
Our team is ready to answer your questions. Whether you're interested in our products, services, or potential partnerships, we're here to help. Reach out today to start the conversation.
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