Terms & Conditions

This document outlines the legally binding terms that govern your use of our services. By accessing or using our platforms, you agree to these conditions, which are designed to ensure a clear, fair, and predictable relationship. Please review them carefully to understand your rights and obligations.

Terms of Service Agreement

This Terms of Service Agreement ("Terms") constitutes a legally binding and enforceable contract between you ("User," "you," or "your") and Friendlovely Group, including all its present and future subsidiaries, affiliates, and divisions, such as SKV AgroFood, BharatTradeHub, ANVIKA, and Pratima Consulting (collectively, "Company," "we," "us," or "our"). This agreement governs your access to and use of all our services, products, websites, and digital platforms ("Services"). By accessing, browsing, or otherwise using any of our Services, you expressly acknowledge that you have read, fully understood, and unconditionally agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference.

These Terms are designed to be comprehensive and legally robust to prevent misunderstandings and mitigate potential disputes. If you do not agree with any part of this legally binding agreement, or if you lack the legal capacity to enter into such an agreement, you are strictly prohibited from using our Services and must immediately cease all access and use. Your continued use of our Services, especially after any modifications, will be deemed as your irrevocable acceptance of these Terms and any subsequent changes we may make at our sole discretion. We strongly urge you to review this document carefully and periodically to fully understand your legal rights and obligations.

Effective Date: January 14, 2024
Last Updated: September 18, 2025

Core Terms of Service

To ensure a clear, predictable, and legally sound relationship, our services are governed by the following core principles. These terms define your rights and obligations when using our platforms and are designed to be transparent, fair, and legally binding. Please review them carefully to understand the conditions of use, as they form the foundation of our agreement with you.

Acceptance of Terms
  • By accessing, browsing, or using any services, products, or platforms ("Services") provided by Friendlovely Group and its subsidiaries, you acknowledge, accept, and agree to be unconditionally bound by these legally binding Terms and Conditions and our Privacy Policy.
  • These terms apply universally to all users, including but not limited to visitors, customers, clients, and business partners across all our platforms and services without exception or qualification.
  • If you do not agree with any part of these terms, or if you do not have the legal authority to agree to them on behalf of yourself or any entity you represent, you are expressly and strictly prohibited from using our Services and must discontinue use immediately.
  • We reserve the right to modify these terms at any time. Your continued use of our Services following any updates constitutes your unconditional and irrevocable acceptance of the revised terms. It is your sole responsibility to review these terms periodically for changes.
Use of Services
  • Our Services are intended for lawful business and personal purposes only and must be used in strict and unwavering compliance with all applicable local, national, and international laws, regulations, and statutes.
  • You are solely and entirely responsible for maintaining the strict confidentiality of your account information, including login credentials, and for any and all activities that occur under your account. You agree to notify us immediately of any unauthorized use.
  • You agree not to use our Services for any unlawful, fraudulent, harmful, or malicious activities, including but not limited to transmitting viruses or harmful code, attempting unauthorized access to our systems, or engaging in any activity that disrupts or impairs our Services.
  • We reserve the absolute and unfettered right to suspend, terminate, or restrict your access to our Services at our sole discretion, without notice or liability, for any violation of these terms or for any other reason we deem appropriate to protect our interests.
Intellectual Property Rights
  • All content, trademarks, service marks, logos, trade dress, and other intellectual property displayed on our platforms are the exclusive property of Friendlovely Group or our licensors and are rigorously protected by applicable copyright, trademark, and other intellectual property laws.
  • You are strictly and expressly prohibited from using, copying, reproducing, distributing, modifying, or creating derivative works from our content without our explicit, prior, and unequivocal written permission. Unauthorized use will be prosecuted to the fullest extent of the law.
  • Any unsolicited feedback, ideas, or suggestions you provide regarding our services may be used by us for any business purpose, including in our marketing materials, without any obligation for compensation, attribution, or confidentiality to you.
  • We respect the intellectual property of others and demand the same from our users. We will respond to notices of alleged copyright infringement and may terminate accounts of repeat infringers in accordance with applicable laws.
Limitation of Liability
  • Our services and all content are provided on an 'as is' and 'as available' basis without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.
  • In no event shall Friendlovely Group, its directors, employees, partners, or affiliates be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits or data, arising from your use of, or inability to use, our services.
  • Our total aggregate liability for any and all claims related to our services, regardless of the legal theory, shall not exceed the total amount you paid to us, if any, for the specific product or service giving rise to the claim in the last 12 months.
  • We do not warrant that our services will be uninterrupted, timely, secure, or error-free, nor do we guarantee any specific results from their use. You expressly agree that the use of our services is at your sole and absolute risk.

Legal Provisions

To ensure our agreement is clear and legally sound, the following provisions outline the governing law, dispute resolution process, and other key legal principles. These terms are designed to provide a predictable and fair framework for all parties involved.

Governing Law & Jurisdiction

These Terms shall be exclusively governed by and construed in accordance with the laws of India, without regard to its conflict of law principles. You irrevocably agree that the courts in Ghazipur, Uttar Pradesh, India, shall have sole and exclusive jurisdiction to settle any dispute or claim arising from this agreement.

Dispute Resolution

Any disputes arising from these Terms or your use of our Services shall be resolved through final and binding arbitration in accordance with the Indian Arbitration and Conciliation Act, 1996. The arbitration shall take place in Ghazipur, Uttar Pradesh, India, and will be conducted in English.

Modifications to Terms

We reserve the right, at our absolute and sole discretion, to modify, replace, or update these Terms at any time. All changes will be effective immediately upon posting. Your continued use of our Services after such changes constitutes your binding acceptance of the new Terms. It is your responsibility to review these Terms periodically.

Entire Agreement

These Terms, along with our Privacy Policy and any other legal notices published by us, constitute the entire agreement between you and Friendlovely Group concerning our Services. This agreement supersedes all prior or contemporaneous communications and proposals, whether electronic, oral, or written.

Severability

If any provision of these Terms is found to be unenforceable or invalid under any applicable law, such unenforceability or invalidity shall not render these Terms unenforceable or invalid as a whole. Such provisions shall be deleted without affecting the remaining provisions, which will continue in full force and effect.

Waiver

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights or any future rights. Any waiver of any provision of these Terms will be effective only if in writing and signed by an authorized representative of Friendlovely Group.

Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations under these Terms without condition or notice. Any attempted assignment in violation of this provision will be null and void.

Contact for Legal Notices

For any legal notices or formal correspondence required under these Terms, please contact our legal department through our official contact page. This is the exclusive channel for legal communications.

Get in Touch

For any inquiries about our Terms & Conditions, please contact us. Our team is available to provide clarity and help ensure you fully understand your rights and obligations.

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