Cancellation Policy

This policy outlines the clear, fair, and legally binding procedures for all cancellations. Please read carefully to understand the terms applicable to your order or service.

Our Cancellation Framework

At Friendlovely Group, we understand that circumstances can change, which is why we have established a clear and equitable cancellation framework. This framework governs the cancellation of all orders and services across our business divisions, including SKV AgroFood, BharatTradeHub, ANVIKA, and Pratima Consulting. Our objective is to offer flexibility while upholding the transparent and consistent business practices that our clients rely on.

The specific terms for cancellation—such as eligibility, applicable timeframes, and any associated fees—are carefully tailored to the nature of each product or service. We take into account factors like the order processing stage, customization requirements, and logistical considerations to ensure fairness. We encourage you to review the detailed terms below to fully understand the options available for your specific situation.

Legally Binding Agreement:

  • This policy is designed to be comprehensive and legally binding to prevent any future disputes. By engaging with our services, you confirm that you have read, understood, and agreed to these terms.
  • Cancellation terms may vary based on order value, customization, and processing status. Always refer to the specific terms for your service category to avoid any confusion.
Effective Date: January 14, 2024
Last Updated: September 18, 2025

Product & Service Cancellation Guidelines

To ensure fairness and transparency, our cancellation policies are tailored to the unique operational and logistical requirements of our diverse products and services. The applicable terms, timeframes, and conditions vary across our business verticals. We urge you to review the specific guidelines for your particular order to ensure you fully understand the process and avoid any potential issues.

Agro & Food Products

Window: 24-48 hours

  • Standard orders are eligible for cancellation before processing and dispatch have begun. Please check your order status for real-time updates.
  • Bulk and international orders require a minimum of 48–72 hours’ notice due to extensive logistical and documentation requirements.
  • Perishable goods cannot be cancelled once they have been shipped to ensure freshness and quality upon arrival.
  • Custom packaging or private labeling orders are non-cancellable once production has commenced, as they are tailored to specific client needs.

Cancellation Fees:

No fees apply if cancellation is requested within the specified timeframe. Late cancellations may be subject to a processing fee.

Fashion & Lifestyle

Window: 24 hours

  • All standard apparel and lifestyle orders can be cancelled within 24 hours of purchase, provided they have not yet been shipped.
  • Custom-made, personalized, or altered items are non-cancellable once the design and production process has started.
  • Items marked as "Final Sale" or purchased during a promotional event have limited or no cancellation options. Please review a specific product's terms.
  • International fashion orders require a 48-hour cancellation window to accommodate cross-border shipping arrangements.

Cancellation Fees:

No fees for standard order cancellations. A restocking fee may apply to late cancellations of eligible items.

B2B Trade Services

Window: Service dependent

  • Platform subscriptions require a 30-day notice period for cancellation to ensure a smooth transition and data handling.
  • Individual transaction services, including sourcing and logistics, are non-cancellable once the service has been initiated.
  • Strategic consultation and advisory services may be cancelled with a 48-hour notice before the scheduled session.
  • Custom B2B solutions and long-term contracts are governed by the specific terms outlined in the signed service agreement.

Cancellation Fees:

Cancellation fees vary depending on the service, subscription tier, and contract terms. Please refer to your agreement for details.

Limitation of Liability
  • Our services are provided 'as is' without warranties of any kind, either express or implied.
  • We shall not be liable for any indirect, incidental, special, or consequential damages arising from the use of our services.
  • Our total liability for any claims shall not exceed the amount paid by you for the specific service in question.
  • We do not guarantee uninterrupted or error-free operation of our services.
  • Users are responsible for their own decisions based on information provided through our services.

How to Cancel Your Order

To ensure a smooth, efficient, and transparent cancellation, we have established a clear, four-step procedure. Please follow these steps carefully to help us process your request in a timely manner and avoid any potential complications. Our goal is to make managing your orders as straightforward as possible.

1. Submit Your Request

To initiate a cancellation, please use your account dashboard or contact our customer support team in writing. You must provide your order number and a clear reason for the cancellation to ensure efficient and accurate processing.

2. Verify Eligibility

Our team will review your request against the specific terms of this policy, verifying its eligibility based on the order status, time of request, and the product or service category. This step ensures consistent and fair application of our rules.

3. Receive Confirmation

Once your cancellation is approved, we will process it immediately and send an official confirmation email. Your order status will be updated in your account, providing a clear record of the cancellation.

4. Refund Processing

If a refund is applicable under the terms of your order, it will be initiated to your original payment method in accordance with our Refund Policy. Please note that processing times may vary based on your financial institution.

Key Cancellation Conditions

To ensure a transparent and legally sound cancellation process, we require our customers to adhere to the following key conditions. These terms are designed to protect both you and our company, and they form a binding part of our service agreement. Please review them carefully to avoid any misunderstandings or disputes.

Timeliness is Critical

All cancellation requests must be submitted within the specified timeframes to be considered valid. Any requests received after the eligibility window has closed will not be processed, and the order will proceed as planned.

Policy is Binding

This policy constitutes a legally binding agreement. By placing an order with Friendlovely Group or its subsidiaries, you confirm that you have read, understood, and agreed to these terms and conditions in their entirety.

Written Requests Only

To ensure clarity and maintain a verifiable record of all communications, we require that all cancellation requests be submitted in writing. This can be done via email or through our official contact form. We do not accept verbal cancellation requests.

Emergency Cancellations
  • Medical emergencies with documentation
  • Natural disasters affecting delivery
  • Force majeure events
  • Government restrictions or lockdowns
Non-Cancellable Items
  • Custom manufactured products
  • Personalized or engraved items
  • Digital products after download
  • Services already rendered
  • Third-party bookings and reservations
Partial Cancellations
  • Bulk orders can be partially cancelled
  • Multi-service packages allow selective cancellation
  • Additional fees may apply for modifications
Contact Information

Mon-Fri, 10 AM – 6 PM IST

24/7 support available

Cancellation FAQs

Need to Make a Cancellation?

To ensure your request is handled correctly, please use our official contact channels. Our dedicated customer support team is available to assist you with any qualifying cancellation requests and is committed to making the process as seamless and transparent as possible.

Submit Cancellation Request

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